ANATOMY OF A SALES CAT
They don’t meow, they don’t bow They think with their paws Purring successfully in their rack of clouds They are always wearing their thinking cap Yes, that’s where the Sales Cats’ are at. The eyes are quick to see How your apps can gain security They know their gimmicks From a bottomless bag of tricks [...]
Negotiation
Do we really understand what negotiation is and isn’t? Are we aware that it is both an art and a science? That it is a skill that can be learned? That we keep negotiating whether or not we learn to do it well? I was chatting with our trainer a few days back about negotiation [...]
Objection Handling
Think of “objection handling” as “addressing concerns” How does that change your perspective? Objections are good They are signs of interest and point to what areas concern the customer most. Zero objections are a red flag. If a customer is serious, (s) he will have questions for you. Objections are inevitable; they can be minimized [...]
Mobile Check-Ins, Industry Conferences, and Sales
The increasing popularity of smart phones and development of mobile technologies with application for sales and marketing from basic advertisements to check-ins and location based software has led many companies to experiment with how they can best utilize this technology to market and sell their products. Technology companies in general have been curious how to [...]
Building a Blog Community
In a previous post, we talked at length about how creating a blog, creating quality content, and proper blog marketing can build your brand and drive sales. The key to this strategy was building a community around your blog and your company. In this post, we will focus more on what it means to build [...]
How Blogging Can Build Authority and Drive Sales
Introduction The corporate blog is something which has been discussed numerous times throughout the posts of this blog. In this post, we will collect and expand on these thoughts, showcasing how your company can use its blog as the central hub of its digital branding and marketing efforts, and ultimately drive sales. The key element [...]
The Art of Being Succinct
The AAyuja team was recently featured on leading marketing blog JohnChow.com, writing a post on the art of being succint and why it is important for sales. The full post can be read here, but we have pasted an excerpt below. One of the most valuable tools for any sales professional is the ability to [...]
Putting Yourself in your Customer’s Shoes
A change in perspective can be eye opening. It allows one to gain new insights into the same situation and gain a better understanding of what is going on. It allows one to understand the views of others and get a better idea of what they may be thinking. It challenges one to become more [...]
How to Write a Good About-Us Section
Before a potential lead will even consider hiring your company, they will do their research and try to find out as much about your company as possible. The downside is that you don’t have much control over what information they receive and where they receive it from. Hence, it is vital that you spend a [...]
How to Write a Good About-Us Page
Before a potential lead will even consider hiring your company, they will do their research and try to find out as much about your company as possible. The downside is that you don’t have much control over what information they receive and where they receive it from. Hence, it is vital that you spend a [...]
